Independent consultant with 16 years optimizing funnels across ecommerce, DTC, and SaaS. I find exactly where your traffic is leaking money — and fix it with rigor, not gut feel.
Apply to Work TogetherClicks to Revenue is Duc Nguyen — 16 years in conversion and revenue optimization, split evenly between agency work serving dozens of brands and in-house roles at companies like Curology, Thrive Market, ActiveCampaign, Annmarie Gianni Skincare, and Turtle Beach.
I've seen exactly what separates teams that test and grow from teams that spin their wheels. I've managed programs across ecommerce, subscription, SaaS, and DTC — and I know what it's like to be the solo conversion resource under a CMO who wants results yesterday.
The name says it all: your traffic is already there. The clicks are coming in. The question is whether they're turning into revenue — and if not, exactly why. That's what I figure out, and fix, with evidence-based rigor and zero guesswork.
I work with a small number of clients at a time. You get senior-level thinking, direct access, and honest communication about what the data actually says — even when it's not what you want to hear.
Start from scratch or mature a stalled program. I design the full experimentation infrastructure — prioritization, tooling, hypothesis frameworks, and a testing roadmap.
A rigorous deep dive into your data, heuristics, and user behavior. I identify the highest-leverage friction points in your funnel and rank them by opportunity size.
From hypothesis to result, I manage the full test cycle — design, QA, statistical validity, and readout — so your team learns from every experiment, win or loss.
Paid traffic is expensive. I specialize in making your landing pages earn their spend — particularly for DTC, SaaS trial, and lead-gen flows.
The most expensive real estate in ecommerce. I've optimized checkout flows at scale and know where friction hides — and exactly how to remove it.
For in-house teams that need a senior sounding board. Monthly retainer to review tests, gut-check roadmaps, elevate team thinking, and accelerate growth.
I start with your goals, not tools. What does growth actually mean for you? What's been tried before? What does your data say vs. what do you think it says?
Quantitative and qualitative analysis together. I look at your analytics, watch recordings, review heuristics, and talk to customers before forming any hypotheses.
Not all problems are equal. I use evidence-based prioritization — volume, severity, confidence — to sequence tests by potential revenue impact, not gut feel.
Statistically valid tests with pre-defined success metrics. Every experiment produces a learning — even losses inform the next round and compound over time.
Redesigned a 4-step checkout into a single-page flow with progressive disclosure. Reduced form abandonment by surfacing trust signals at the exact moment of payment hesitation.
Rewrote the above-fold value prop on a SaaS trial landing page to lead with outcome rather than feature. Eliminated friction in the signup form. Tested 3 headline variants to arrive at the winner.
Restructured a DTC product page to front-load the subscription value prop, surfaced a social proof module earlier in the scroll, and added a comparison module. Revenue per visitor up significantly.
Identified that shipping cost reveal timing was the #1 abandonment driver via session recording analysis. Moved cost disclosure earlier and tested a free shipping threshold CTA — abandonment dropped significantly.
* Results shown are representative examples. Specific metrics shared upon request during intake.
I take on a small number of clients at a time. Fill out the intake form and I'll get back to you within 2 business days to see if there's a fit.
Thanks — your application is in. I review every submission personally and will be in touch within 2 business days. If there's a fit, we'll set up a quick call to dig in.